Lead generation company Fable Media expects increased activity in the betting market during the World Cup. CEO Alexander Pettersson said this to Spotlight-owned Dagens Tillväxt.- There is hardly any betting event as big as the World Cup. We expect more traffic and more customers, but also that it gets players who have not been as active before going, and who continue to play on other events after the tournament. Football is generally very dominant among betting companies, he says.Fable Media markets betting companies and often has revenue-sharing agreements, which means that new customers can generate commissions for several years. The company has paid quarterly dividends for the past three quarters and intends, according to Pettersson, to distribute 60-80 percent of net profit over time. In the interview, he also highlights the new major shareholder Scandinavian Investment Group as support in the company's continued growth work.